Collect as many reviews as possible about organization and services.
See your hotel through the eyes of your guests.
Insure that you are never blindsided by a harmful reviews.
Analysis the key areas related to effectively manage your online as well as overall business reputation.
Let happy guest to promote their reviews on social media like TripAdvisor and google+ by encouraging guests.
Ability to write comments on individual negative reviews.
Share comments/review via email.
